Airisu.

Founded in 2017, Airisu initially started as a lifestyle accessory boutique store that offered Japanese-inspired, minimalist essentials, all hand-picked by a husband and wife duo.

Airisu eventually evolved into a collective that shares a strong passion for minimal, well-made, functional objects, and was looking to revamp their brand and platform to reflect this.

After defining the brand’s overall aesthetics, our creative team was able to develop an extensive library of product photos that are regularly used for airisu.’s website and social media channels.

The team at MOKU curated Airisu.’s Instagram feed, ensuring that the overall look is cohesive and communicates the brand effectively. We also overlooked the social media content for Airisu.’s Facebook page, Tik-Tok, and Pinterest, regularly running paid campaigns on multiple platforms.