Meta Just Launched an AI Agent That Sends Your Emails, Books Your Travel, and Keeps Working After You Close the App
This week, Meta released Muse, a personal AI agent that does not just answer questions. It takes action across your apps. Send an email. Book a flight. Fill out a form. Negotiate a bill. Make a purchase. And then keep going in the background while you get on with your day.
Muse is available now in the US through a dedicated app, the web, and WhatsApp, with iOS and Android support from launch. It is powered by Meta’s new agent model, Muse Spark, and it is the most ambitious attempt yet to turn AI from a chatbot into something that actually runs tasks for you.
What Muse Actually Does
Muse is not another search bar with a personality. It is an agent that connects to your other apps and acts on your behalf. Here is what that looks like in practice:
- Sends emails. You tell Muse what to say. It drafts the message and asks for your approval before sending.
- Books travel. Give it your dates and destination. Muse searches for flights, fills in the booking forms, and completes the purchase through Stripe Link, which generates a one-time card so your actual card number never reaches the merchant.
- Fills out forms. Muse opens a browser, navigates to the right page, and fills in fields on your behalf.
- Makes purchases. Through Stripe’s agent wallet, Muse can buy things online without exposing your real card details.
- Negotiates. Meta says Muse can attempt to lower your bills or sell items on your behalf.
- Organises personal tasks. Muse can plan meals, create shopping lists, and remember your dietary restrictions. It can even pull a recipe you saved on Instagram and turn it into a grocery list.
The key difference from a regular chatbot: Muse keeps working after you close the app. For longer tasks, it runs in the background and comes back to you when it needs approval or when something changes. That is a fundamental shift from asking a question and getting an answer.
How It Connects to Your Apps
Muse uses built-in connectors for supported services like email, calendars, and shopping platforms. You connect each service individually and choose how much access to give it. For email, you decide whether Muse can read your messages only, or also send messages on your behalf. Permissions can be changed or revoked at any time.
For services that have a public API but no built-in connector, Muse can create a connection using credentials you supply. When neither a connector nor an API is available, Muse can navigate websites through a browser. That last part is what makes it genuinely different from tools that only work through official integrations. If you can do it on a website, Muse can probably attempt it.
What This Unlocks for Small Business Owners
If you run a small business, your daily work is a chain of small digital tasks. Reply to that customer email. Check shipping status on three orders. Update the product listing. Schedule a social post. Book the venue. Fill out the tax form. Each one takes five minutes. Together they take your whole day.
Muse is not designed specifically for small business. But the tasks it handles are exactly the tasks that eat your time. Here is what to try first:
- Email triage and drafting. Connect your business email and give Muse read access. Ask it to draft replies to common customer queries, flag urgent messages, and pull order numbers from incoming messages. You still approve before anything sends.
- Travel and logistics booking. If you attend trade shows, markets, or client meetings, tell Muse your dates and preferences and let it search for flights and accommodation while you focus on other work.
- Form filling. Any recurring form, whether that is a supplier application, a grant submission, or a directory listing, can be handed to Muse to complete with your stored information.
- Shopping list and meal planning. This sounds trivial, but if you are running a food business or catering operation, Muse can turn recipes into ingredient lists and organise your prep schedule.
- Price negotiation. Muse can attempt to negotiate bills, find better deals, or list items for sale on marketplace platforms. For a small business watching every dollar, even one successful negotiation pays for the subscription.
Pricing and Access
Muse has a free tier for most users. Two paid plans add higher usage limits: Power at $20/month and Maximum at $100/month. It is available now in the US through the Muse app on iOS, Android, and the web, plus WhatsApp.
Meta says a Confidential VM feature is coming later in 2026, which will encrypt your entire virtual machine, including data and conversations, with a key only you control.
What to Look Out For
Muse is early. The agent space is moving fast, and Meta is the first major company to ship a consumer-grade personal agent at this scale. That matters because it sets the expectations for everyone else.
The privacy question is real. To be useful, Muse needs access to your email, calendar, shopping history, and potentially health and home data. Meta says Muse data is not shared with its advertising systems and you can opt out of having interactions used for AI training. But trust is earned, not declared.
The real unlock is what happens when agents like Muse connect to the tools small businesses actually use: Shopify, Square, Xero, Canva, Gmail, Google Calendar. If Muse can operate inside those apps the way it operates inside email and travel booking, it becomes the missing layer between “I need to do this” and “it is done.”
Right now, it is a strong first step. The background processing, the browser navigation, the Stripe payment integration, and the approval-before-action design are all things that no other major consumer AI agent has shipped at this scale. Start with the free tier. Give it one recurring task. See if it saves you the five minutes you were spending on it. If it does, that is the beginning of something genuinely different.
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