One Product Photo. A Full Set of Marketing Assets. No Studio. No Crew. No Editing Timeline.
NewFace.AI launched on August 20, and it is built for exactly one thing: turning a single product photo into a complete set of marketing assets, UGC-style videos, and ad creatives without hiring a creator, booking a studio, or touching an editing timeline.
The platform comes from LibAI Lab, the team behind Cutout.pro and PromeAI, which has appeared in every edition of the Andreessen Horowitz Top 100 Gen AI Consumer Apps ranking since September 2023. NewFace is their move from general-purpose creative tools into the space where output is measured by sales, not likes.
What NewFace Actually Does
NewFace has two ways in. The first is a conversational agent paired with a node-based canvas. You describe what you want in plain English. Something like “make a 15-second TikTok ad for my skincare serum, starting with a close-up of the bottle and ending with a hand applying it.” The agent breaks that into production steps, picks the shots, writes the beats, and builds the project node by node on a single canvas. You keep the brief, references, and every prior decision visible. Approve each change, let the agent run on its own, or take over any node.
The second way in is faster. If you already know what you need, skip the canvas entirely and jump straight into individual tools: image generation, video generation, video-to-audio, and a product detail page designer that places your product into reference listings and returns ready-to-use images.
The key word here is “Skills.” These are not generic prompts. NewFace calls them Skills because they are trained on actual winning ad creative, proven UGC structures, and high-performing product showcase content. Two stand out.
Viral Remake takes a reference video, extracts its storyboard structure, pacing, and opening hook, then rebuilds it around your product. You give it a video that worked and a product photo. It gives you back a new video that follows the same rhythm with your product in frame.
Batch Product Video generates up to 10 short clips in a single run, each testing a different creative angle. Hook-first, product-demo, lifestyle, comparison. You get variety without running the same generation 10 times.
What the Output Looks Like
NewFace runs on the models that set the bar right now: Seedance 2.0, Seedance 2.5, Kling 3.0, and GPT Image 2. Seedance 2.5, which launched just weeks ago, extends single takes to 30 seconds with stronger editing control and timestamp-level precision.
The UGC videos are physics-grounded. AI avatars hold your product in hand, and the motion tracks like it was filmed on a phone by a real creator. The PDP images drop your product into styled product-page layouts with proper lighting, shadows, and context. The ad videos follow proven creative structures because the Skills were built by people who have shipped product video that had to perform.
For Teams and Agents
NewFace also includes a command-line interface and a Skill that Pro and Max users can call from agent environments like Cursor, Codex, Claude, and Gemini. Your own agent hands a generation job to NewFace and passes the result downstream into whatever workflow you are already running. That makes it a production service inside a broader automated pipeline, not just another browser tab.
For agencies and in-house teams shipping at volume, the Team Plan adds shared creation, centralized credits, and project controls.
What to Look Out For
The space is filling up fast. Creatify raised a $15.5 million Series A in May 2025. Arcads raised a $16 million seed round in December 2025. Both are built around the same premise: marketers need many short videos, and generative AI can make testing them cheaper.
NewFace differentiates on two fronts. First, the canvas workflow means you can iterate without starting over. Second, the Skills are trained on what actually works rather than giving you a blank prompt box and hoping for the best. Whether that is enough to pull users away from tools they already pay for is an open question.
New users signing up this month can claim up to 160 free credits, which is enough for a complete 16-second cinematic project with Seedance 2.0. Seedance 2.0 Mini is 60% off and Seedance 2.0 Fast is 25% off for a limited time.
How to Start
- Go to newface.ai and create an account
- Upload a product photo or describe what you want in plain language
- Pick a Skill: Viral Remake for adapting proven creative, Batch Product Video for testing multiple angles at once, or jump straight into the image, video, or PDP tools
- The agent builds your project on the canvas. Approve, edit, or let it run
- Download your assets or pass them downstream through the CLI
The whole point is speed and structure. You are not starting from a blank prompt. You are starting from creative patterns that have already been proven to work, and the agent handles the production while you make decisions.
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