{"id":5012,"date":"2026-05-21T22:04:50","date_gmt":"2026-05-21T12:04:50","guid":{"rendered":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/"},"modified":"2026-05-21T22:07:43","modified_gmt":"2026-05-21T12:07:43","slug":"how-to-price-your-products-so-you-actually-make-money-not-just-sales","status":"publish","type":"post","link":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/","title":{"rendered":"How to Price Your Products So You Actually Make Money (Not Just Sales)"},"content":{"rendered":"<h2>Most Small Businesses Price Backwards<\/h2>\n<p>You pick a price that sounds fair. Maybe you check what competitors charge. Maybe you add a markup to your cost of goods and call it done.<\/p>\n<p>The problem? That approach skips the only number that actually matters: your break-even point.<\/p>\n<p>If you do not know exactly how many units you need to sell at a given price to cover all your costs, you are not pricing. You are guessing. And guessing works fine until your margins quietly evaporate and you cannot figure out why revenue is up but profit is flat.<\/p>\n<p>This guide walks you through calculating your break-even price step by step. No finance degree required. Just a spreadsheet and about 20 minutes.<\/p>\n<h2>What Break-Even Actually Means<\/h2>\n<p>Break-even is the point where your total revenue equals your total costs. Below that point, every sale costs you money. Above it, every sale adds profit.<\/p>\n<p>It is not about being cheap. It is about knowing the absolute minimum price you can charge without losing money, so you can make informed decisions about discounts, wholesale pricing, and growth.<\/p>\n<h2>Step 1: List Every Fixed Cost You Have<\/h2>\n<p>Fixed costs are the bills you pay regardless of how many products you sell. These do not change with volume.<\/p>\n<p>Common fixed costs for small e-commerce businesses:<\/p>\n<ul>\n<li>Shopify or platform subscription<\/li>\n<li>Website hosting and domain<\/li>\n<li>App subscriptions (email marketing, reviews, analytics)<\/li>\n<li>Warehouse or storage rent<\/li>\n<li>Insurance<\/li>\n<li>Your own salary (yes, pay yourself)<\/li>\n<li>Accounting software<\/li>\n<li>Any loan repayments<\/li>\n<\/ul>\n<p>Add them all up for one month. Write that number down. This is your total monthly fixed cost.<\/p>\n<p>Example: If your monthly fixed costs come to $4,200, that is the amount you need to cover before you make a single dollar of profit.<\/p>\n<h2>Step 2: Calculate Your Variable Cost Per Unit<\/h2>\n<p>Variable costs change based on how many units you sell. These are the costs that scale with volume.<\/p>\n<p>For each product, add up:<\/p>\n<ul>\n<li>Cost of the product or raw materials<\/li>\n<li>Packaging (boxes, tissue, stickers)<\/li>\n<li>Shipping materials (mailers, labels, tape)<\/li>\n<li>Payment processing fees (typically 2.9% + $0.30 per transaction)<\/li>\n<li>Shipping costs if you offer free shipping<\/li>\n<li>Marketplace fees if you sell on Amazon or similar<\/li>\n<\/ul>\n<p>The tricky part: most people forget the small stuff. Payment processing fees alone can eat 3-4% of your sale price. If you offer free shipping, that cost goes into your per-unit calculation, not your fixed costs.<\/p>\n<p>Example: Your product costs $12 to make, $3 for packaging, $4 for shipping, and payment processing adds another $1.20. Your variable cost per unit is $20.20.<\/p>\n<h2>Step 3: Find Your Break-Even Price<\/h2>\n<p>Here is the formula:<\/p>\n<p><strong>Break-even units = Total Fixed Costs \/ (Price per Unit &#8211; Variable Cost per Unit)<\/strong><\/p>\n<p>You can flip this to find the minimum price you need to charge:<\/p>\n<p><strong>Minimum Price = (Total Fixed Costs \/ Target Units) + Variable Cost per Unit<\/strong><\/p>\n<p>Let us run the numbers. Say your fixed costs are $4,200\/month, your variable cost per unit is $20.20, and you realistically expect to sell 200 units per month.<\/p>\n<p>Minimum price = ($4,200 \/ 200) + $20.20 = $21.00 + $20.20 = <strong>$41.20<\/strong><\/p>\n<p>That means at 200 units per month, you need to charge at least $41.20 just to break even. Anything below that and you are losing money on every sale, even if your bank account looks fine for a while.<\/p>\n<h2>Step 4: Add Your Profit Margin<\/h2>\n<p>Break-even is your floor, not your ceiling. Now decide what margin you want above it.<\/p>\n<p>A common approach for product businesses:<\/p>\n<ul>\n<li>Wholesale: aim for 50% gross margin (your price is roughly 2x your total cost)<\/li>\n<li>Direct-to-consumer: aim for 60-70% gross margin<\/li>\n<li>Luxury or niche products: 70%+ is common<\/li>\n<\/ul>\n<p>Using our example, if you want a 60% gross margin on your $41.20 break-even price:<\/p>\n<p>Selling price = $41.20 \/ (1 &#8211; 0.60) = $41.20 \/ 0.40 = <strong>$103<\/strong><\/p>\n<p>That might sound high. But if you priced at $50, you would only make $8.80 per unit above break-even, which barely covers a single bad month. Pricing is not about what sounds reasonable. It is about what keeps the business running when things go sideways.<\/p>\n<h2>Step 5: Sanity Check With Real Numbers<\/h2>\n<p>Before you commit to a price, run three scenarios:<\/p>\n<ol>\n<li><strong>Best case:<\/strong> You sell 50% more than your target. Are you happy with the profit?<\/li>\n<li><strong>Expected case:<\/strong> You hit your target. Does the margin cover growth, returns, and mistakes?<\/li>\n<li><strong>Worst case:<\/strong> You sell 30% fewer units. Can you still pay rent and yourself?<\/li>\n<\/ol>\n<p>If the worst case still covers your fixed costs and your salary, your price is solid. If it does not, you either need to raise the price, cut costs, or increase volume. Those are your only three levers.<\/p>\n<h2>The Hidden Costs Most People Miss<\/h2>\n<p>When your break-even number looks wrong, it is usually because you left something out. Check for:<\/p>\n<ul>\n<li><strong>Returns and refunds:<\/strong> If 5% of orders come back, that cost needs to be in your variable cost per unit<\/li>\n<li><strong>Ad spend per acquisition:<\/strong> If it costs you $8 in ads to acquire a customer, that is a variable cost<\/li>\n<li><strong>Time:<\/strong> Your time has a cost. If you spend 15 minutes per order and want to value your time at $40\/hour, that is $10 per order<\/li>\n<li><strong>Seasonal dips:<\/strong> Calculate break-even on your worst month, not your best<\/li>\n<\/ul>\n<h2>What to Do With Your Break-Even Number<\/h2>\n<p>Once you know your break-even price, everything gets clearer:<\/p>\n<ul>\n<li>You know the absolute floor for any sale, promo, or discount<\/li>\n<li>You can set wholesale prices that do not eat your margin<\/li>\n<li>You can decide whether to invest in ads based on actual math, not vibes<\/li>\n<li>You can stop worrying whether you are charging enough, because you have proof<\/li>\n<\/ul>\n<p>The businesses that survive are not the ones with the best products. They are the ones that know their numbers.<\/p>\n<p>Calculate your break-even this week. It takes 20 minutes and it will change how you think about every price you set.<\/p>\n<hr>\n<p><em>Want more like this? Join <a href=\"https:\/\/mokudigital.com\/space\/newsletter\">MOKU Club<\/a> for free. Weekly resources, early access to new guides, and occasional templates you can actually use.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most Small Businesses Price Backwards You pick a price that sounds fair. Maybe you check what competitors charge. Maybe you add a markup to your cost of goods and call&#8230;<\/p>\n","protected":false},"author":8,"featured_media":5009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64,59],"tags":[],"class_list":["post-5012","post","type-post","status-publish","format-standard","has-post-thumbnail","category-design","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Price Your Products So You Actually Make Money (Not Just Sales) &#8212; MOKU Space<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Price Your Products So You Actually Make Money (Not Just Sales) &#8212; MOKU Space\" \/>\n<meta property=\"og:description\" content=\"Most Small Businesses Price Backwards You pick a price that sounds fair. Maybe you check what competitors charge. Maybe you add a markup to your cost of goods and call...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"MOKU Space\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MOKUdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T12:04:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T12:07:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/05\/hero1-sm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/\"},\"author\":{\"name\":\"Hera\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#\\\/schema\\\/person\\\/fcc0cf0192c88b70fc3156df50cbde7d\"},\"headline\":\"How to Price Your Products So You Actually Make Money (Not Just Sales)\",\"datePublished\":\"2026-05-21T12:04:50+00:00\",\"dateModified\":\"2026-05-21T12:07:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/\"},\"wordCount\":963,\"publisher\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hero1-sm.jpg\",\"articleSection\":[\"Design\",\"How-to\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/\",\"url\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/\",\"name\":\"How to Price Your Products So You Actually Make Money (Not Just Sales) &#8212; MOKU Space\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hero1-sm.jpg\",\"datePublished\":\"2026-05-21T12:04:50+00:00\",\"dateModified\":\"2026-05-21T12:07:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hero1-sm.jpg\",\"contentUrl\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hero1-sm.jpg\",\"width\":512,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Price Your Products So You Actually Make Money (Not Just Sales)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#website\",\"url\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/\",\"name\":\"MOKU Space\",\"description\":\"A space to learn and find resources for growth in the digital landscape.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#organization\",\"name\":\"MOKU Digital\",\"alternateName\":\"MOKU\",\"url\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/MOKU_SPACE_ICON_2x.png\",\"contentUrl\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/MOKU_SPACE_ICON_2x.png\",\"width\":580,\"height\":579,\"caption\":\"MOKU Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MOKUdigital\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mokudigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/#\\\/schema\\\/person\\\/fcc0cf0192c88b70fc3156df50cbde7d\",\"name\":\"Hera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-hera_pfp-bw_v2-96x96.jpg\",\"url\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-hera_pfp-bw_v2-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-hera_pfp-bw_v2-96x96.jpg\",\"caption\":\"Hera\"},\"url\":\"https:\\\/\\\/mokudigital.com\\\/space\\\/author\\\/hera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Price Your Products So You Actually Make Money (Not Just Sales) &#8212; MOKU Space","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Price Your Products So You Actually Make Money (Not Just Sales) &#8212; MOKU Space","og_description":"Most Small Businesses Price Backwards You pick a price that sounds fair. Maybe you check what competitors charge. Maybe you add a markup to your cost of goods and call...","og_url":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/","og_site_name":"MOKU Space","article_publisher":"https:\/\/www.facebook.com\/MOKUdigital\/","article_published_time":"2026-05-21T12:04:50+00:00","article_modified_time":"2026-05-21T12:07:43+00:00","og_image":[{"width":512,"height":768,"url":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/05\/hero1-sm.jpg","type":"image\/jpeg"}],"author":"Hera","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hera","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/#article","isPartOf":{"@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/"},"author":{"name":"Hera","@id":"https:\/\/mokudigital.com\/space\/#\/schema\/person\/fcc0cf0192c88b70fc3156df50cbde7d"},"headline":"How to Price Your Products So You Actually Make Money (Not Just Sales)","datePublished":"2026-05-21T12:04:50+00:00","dateModified":"2026-05-21T12:07:43+00:00","mainEntityOfPage":{"@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/"},"wordCount":963,"publisher":{"@id":"https:\/\/mokudigital.com\/space\/#organization"},"image":{"@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/05\/hero1-sm.jpg","articleSection":["Design","How-to"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/","url":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/","name":"How to Price Your Products So You Actually Make Money (Not Just Sales) &#8212; MOKU Space","isPartOf":{"@id":"https:\/\/mokudigital.com\/space\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/#primaryimage"},"image":{"@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/05\/hero1-sm.jpg","datePublished":"2026-05-21T12:04:50+00:00","dateModified":"2026-05-21T12:07:43+00:00","breadcrumb":{"@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/#primaryimage","url":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/05\/hero1-sm.jpg","contentUrl":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/05\/hero1-sm.jpg","width":512,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/mokudigital.com\/space\/how-to-price-your-products-so-you-actually-make-money-not-just-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mokudigital.com\/space\/"},{"@type":"ListItem","position":2,"name":"How to Price Your Products So You Actually Make Money (Not Just Sales)"}]},{"@type":"WebSite","@id":"https:\/\/mokudigital.com\/space\/#website","url":"https:\/\/mokudigital.com\/space\/","name":"MOKU Space","description":"A space to learn and find resources for growth in the digital landscape.","publisher":{"@id":"https:\/\/mokudigital.com\/space\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mokudigital.com\/space\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mokudigital.com\/space\/#organization","name":"MOKU Digital","alternateName":"MOKU","url":"https:\/\/mokudigital.com\/space\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mokudigital.com\/space\/#\/schema\/logo\/image\/","url":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2024\/01\/MOKU_SPACE_ICON_2x.png","contentUrl":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2024\/01\/MOKU_SPACE_ICON_2x.png","width":580,"height":579,"caption":"MOKU Digital"},"image":{"@id":"https:\/\/mokudigital.com\/space\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MOKUdigital\/","https:\/\/www.instagram.com\/mokudigital"]},{"@type":"Person","@id":"https:\/\/mokudigital.com\/space\/#\/schema\/person\/fcc0cf0192c88b70fc3156df50cbde7d","name":"Hera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/04\/cropped-hera_pfp-bw_v2-96x96.jpg","url":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/04\/cropped-hera_pfp-bw_v2-96x96.jpg","contentUrl":"https:\/\/mokudigital.com\/space\/wp-content\/uploads\/2026\/04\/cropped-hera_pfp-bw_v2-96x96.jpg","caption":"Hera"},"url":"https:\/\/mokudigital.com\/space\/author\/hera\/"}]}},"_links":{"self":[{"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/posts\/5012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/comments?post=5012"}],"version-history":[{"count":1,"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/posts\/5012\/revisions"}],"predecessor-version":[{"id":5015,"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/posts\/5012\/revisions\/5015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/media\/5009"}],"wp:attachment":[{"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/media?parent=5012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/categories?post=5012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mokudigital.com\/space\/wp-json\/wp\/v2\/tags?post=5012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}