What is Digital Strategy?

It is your website, social media and advertising (online media budget) unified with a clear focus and working together to make your online presence as effective as possible. For small businesses, it is easy to fall into the trap of using these platforms separately, without an overall plan.

A digital strategy is what will bring these individual elements together, making sure they are deployed tactically and strategically. Over the long term, an organic and evolving digital strategy will save you money and time.