Brand & campaign imagery.
AI-assisted original imagery, developed under human art direction.
AI Creative / Imagery, video & avatar production
New ways to make
ideas visible.
From product imagery to concept videos and AI avatars, we use emerging AI creative tools with human art direction to explore and produce visual content.
01 / What goes into itDirection first. Tools second.
Creative direction
still matters.
AI can generate enormous amounts of imagery. That doesn't automatically make it good, useful or right for a brand. We focus on the creative idea, the composition, the story and the details that make a piece feel intentional.
Rights, permissions, output and revision scope are made explicit for every brief.
Let's shape your creative briefProduct scenes.
Product scenes and lifestyle concepts for approved formats.
Short-form video.
Video concepts and visual sequences, scoped per brief.
AI avatars.
Digital avatars where permissions allow, never impersonating real people.
Art direction.
Refinement and creative review across everything we produce.
Content variations.
Variations for approved formats and channels.
02 / How we workResponsibility is part of the craft.
Emerging tools,
human judgement.
New ways to generate.
Clear ways to decide.
People set the course.
01 / Direction firstHuman-led art direction.
The creative idea, composition and story lead. AI helps explore and produce within that direction.
02 / Rights and consentCleared and permissioned.
We work from rights-cleared or licensed material. Identifiable people, voices or likenesses require consent and usage permissions.
03 / Honest productionLabelled clearly.
AI avatars never impersonate real people or mislead audiences. Explorations are labelled as exactly that.
03 / How we get thereScoped from the start.
A clear brief.
A controlled process.
Creative production works best with clear boundaries. You'll know what's being produced, which rights are in play and what happens at each step. People lead the direction, review the output and make the decisions.
Explore each step
01Scope the brief.
We define the subject, purpose, formats and channels, and identify the source material, licences and permissions the work needs.
02Set direction.
Art direction comes first: references, look and boundaries agreed with you before production begins.
03Produce.
We generate and refine with AI-assisted tools inside the agreed direction, with people curating, editing and steering throughout.
04Review & refine.
Creative review against the brief, with revisions and variations as scoped for your approved formats.
05Deliver & document.
Final files in the agreed formats, with usage rights, licences and limitations documented for your records.
04 / AvailabilityStraight about capacity.
A capability,
scoped per project.
AI creative production is available for selected client projects, not as a standing production line.
- Rights and likeness permissions documented before work begins.
- Output and revision scope explicit in every agreement.
- Experiments shared in MOKU Space are labelled honestly.
When we discuss experiments in MOKU Space, they're presented as explorations — never as commissioned client outcomes.
Explore MOKU Space05 / A little clarityGood questions. Straight answers.
Before we
get started.
A few things you might be wondering. If there's something specific on your mind, we'd be happy to talk it through.
Ask us a questionCan you create AI videos or avatars?
Yes, selected work can be scoped, subject to creative requirements and the rights and permissions for source material and identities.
Is AI doing all the work?
No. People lead creative direction, curation, review and delivery. AI supports exploration and production within that direction.
Is this available now?
Yes, for selected projects. We launch this as a capability rather than an established volume, so scope is agreed case by case.
What about people's likenesses?
Identifiable people, voices or likenesses require consent and usage permissions. AI avatars are never used to impersonate real people or mislead audiences.
Who owns the outputs?
Usage rights, output scope and revision limits are set out in your agreement, and any third-party or tool licences are disclosed before work begins.
Will it match our brand?
That's the point of art direction. Every brief starts with your brand, references and boundaries, and nothing is produced outside the agreed direction.
Let's make something together.
Ideas, made
visible.
Tell us what you'd like to create.
We'll talk through the idea, the rights and the scope.