Based in Sydney, Australia, airisu. is an online boutique store that sources Japanese-inspired and minimal lifestyle accessories.
Prior to its launch in 2017, the brand sought to define its overall creative direction, and create its online store from scratch. It was also looking to grow its following on social media, with a focus on Instagram.
Since its launch, MOKU Digital has played an instrumental role in creating content for airisu.
After defining the brand’s overall aesthetics, our creative team was able to develop an extensive library of product photos that are regularly used for airisu.’s website and social media channels.
The team at MOKU curates airisu.’s Instagram feed, making sure that the overall look is cohesive and communicates the brand effectively. By doing so, airisu’s Instagram account has been able to reach 6,000 followers over the course of 8 months. We also take care of the social media content for airisu.’s Facebook page, and regularly run paid campaigns on the platform.